ADDITIONAL CREATIVES: Stacy Burghardt Brumley
Video password: tacobelle

Consumers and Citi’s bankers were struggling to make a genuine, human connection. Banking is such an intimate and personal thing, and often times can be intimidating. To combat this issue, we featured real Citi employees across 6 United States markets to let consumers know that bankers are JUST like us - people with mortgages, saving accounts, and student-debt alike.

MarCom Award Winner